15-year-old Itchingham (Itch) Lofte has odd name and an extraordinary hobby – collecting all the elements in the periodic table.
Itch is halfway to his goal when he comes across a lump of rock tentatively identified as element 126. Itch’s new, mysterious bit of rock is warm to the touch and intensely radioactive. It has the power to save change or destroy the world.
Soon Itch finds himself pursued by evil corporation Greencorps, his malevolent teacher and a top-secret government agency, all looking to get their hands on this fiendish element. Itch knows that if it gets into the wrong hands, the whole world could be in danger.
With only a couple of friends he can trust, Itch sets off on a desperate mission to keep 126 away from these dark forces and get it to the only person he thinks can help him – his Dad. But all the while, Greencorps are closing in… and the deadly rocks are slowly poisoning him.
Itch… and the future of the planet… are running out of time
News items for this project
Itch centres on a teen who collects all the elements on the periodic table
UK pubcaster the BBC has bought an Australian live-action children’s series about a science-obsessed teenager.
Itch (10×30’), which will air on kids’ channel CBBC, was commissioned by Australian public broadcaster the ABC and produced by Komixx Entertainment.
The ABC’s sales arm, ABC Commercial, negotiated the deal, the first of several with other broadcasters to be announced soon.
Based on the best-selling children’s books by UK TV and radio presenter Simon Mayo, the series follows the adventures of a character called Itchingham Lofte, who pursues the unusual hobby of collecting all the elements on the periodic table.
After Itch gets his hands on a new, previously unknown element, he is pursued by his malevolent teacher, the government and an evil corporation, which want to commandeer the element for their own nefarious purposes.
Itch is the first series from the Australian arm of transatlantic film and TV prodco Komixx Entertainment. Amanda Morrison, Komixx’ s head of global production, produced the show with Tania Chambers and Melanie Halsall, with funding from the ABC, Screen Australia, Screenwest and the Western Australian Regional Film Fund.
Jessica Ellis, the ABC’s head of content sales and distribution, said: “The BBC is the most prestigious broadcaster of children’s programmes in the world, so ABC Commercial is thrilled that our first-class content will now be seen on their platform.
“ABC Commercial has been working hard on expanding our portfolio of children’s and young adult content and this sale is recognition that the hard work has paid off and that our high-quality content resonates with audience around the world.”
FOR IMMEDIATE RELEASE
ABC Commercial completes major deal for Itch
Sydney, Australia: ABC Commercial announced today that it has reached an agreement with UK public broadcaster BBC for UK broadcast rights for the high-octane, fast-paced, children’s action-adventure series Itch (10 x 30’) based on the best-selling children’s books by popular UK television and radio presenter, Simon Mayo.
Itch follows the adventures of Itchingham Lofte, a science obsessed teenager who pursues the unusual hobby of collecting all the elements on the Periodic Table. When Itch gets his hands on a new, previously unknown element, things start to get interesting. Pursued by his malevolent teacher, the government and an evil corporation who are out to commandeer the element for their own nefarious purposes, Itch must draw on his science know-how to stay one step ahead of his adversaries and keep himself alive.
The ABC’s Head of Content Sales & Distribution, Jessica Ellis said “The BBC is the most prestigious broadcaster of children’s programs in the world, ABC Commercial is thrilled that our first-class content will now be seen on their platform” Ellis added “ABC Commercial has been working hard on expanding our portfolio of children’s and young adult content, this sale is recognition that the hard work has paid off and that our high-quality content resonates with audience around the world”
The series was filmed in the beautiful coastal town of Albany, Western Australia. Producers of the series, Komixx Entertainment (The Kissing Booth) felt the Great Southern landscape of regional Western Australia was similar to the rugged coastline of Cornwall in the UK, where the ‘Itch’ novels are set. Both locations share stunning natural vistas and provide dramatic, picturesque backdrops, so, given those similarities and the universality of Itch’s themes, moving the TV series to Australia was not such a giant leap.
Itch is a Komixx Entertainment Production in association with the Australian Broadcasting Corporation, Screen Australia, Screenwest and Western Australia Regional Film Fund. Based on the best-selling book by Simon Mayo the screenplay is written by Melanie Halsall, Dan Berlinka, Ron Elliott, Heather Wilson, Jessica Brookman and Roger Monk. Produced by Amanda Morrison, Tania Chambers and Melanie Halsall.
Itch will be broadcast on BBC’s children’s channel CBBC.
For more information, please contact:
Jennifer Millington, Communications Manager, ABC Commercial
Australian Broadcasting Corporation
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