Itch centres on a teen who collects all the elements on the periodic table
UK pubcaster the BBC has bought an Australian live-action children’s series about a science-obsessed teenager.
Itch (10×30’), which will air on kids’ channel CBBC, was commissioned by Australian public broadcaster the ABC and produced by Komixx Entertainment.
The ABC’s sales arm, ABC Commercial, negotiated the deal, the first of several with other broadcasters to be announced soon.
Based on the best-selling children’s books by UK TV and radio presenter Simon Mayo, the series follows the adventures of a character called Itchingham Lofte, who pursues the unusual hobby of collecting all the elements on the periodic table.
After Itch gets his hands on a new, previously unknown element, he is pursued by his malevolent teacher, the government and an evil corporation, which want to commandeer the element for their own nefarious purposes.
Itch is the first series from the Australian arm of transatlantic film and TV prodco Komixx Entertainment. Amanda Morrison, Komixx’ s head of global production, produced the show with Tania Chambers and Melanie Halsall, with funding from the ABC, Screen Australia, Screenwest and the Western Australian Regional Film Fund.
Jessica Ellis, the ABC’s head of content sales and distribution, said: “The BBC is the most prestigious broadcaster of children’s programmes in the world, so ABC Commercial is thrilled that our first-class content will now be seen on their platform.
“ABC Commercial has been working hard on expanding our portfolio of children’s and young adult content and this sale is recognition that the hard work has paid off and that our high-quality content resonates with audience around the world.”